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Pentagram
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Pentagram
| https://www.pentagram.com |
| Work | https://www.pentagram.com/work |
| About | https://www.pentagram.com/about |
| News | https://www.pentagram.com/news |
| Contact | https://www.pentagram.com/contact |
| Archive | https://pentagram.com/archive |
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Brand Identity
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Brand Strategy
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Campaigns
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Data Driven Experiences
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Digital Experiences
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Exhibitions
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Industrial/Product Design
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Verbal Identity
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The Obama Presidential Center
The typographic installation on the façade of the new museum in Chicago features an excerpt from President Obama’s 2015 ‘You Are America’ speech.
| https://www.pentagram.com/work/the-obama-presidential-center |
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Pfizer
Strategic identity, brand architecture, and design system for Pfizer’s next chapter.
| https://www.pentagram.com/work/pfizer |
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Design Doha Biennial
A dynamic bilingual identity for Design Doha Biennial, connecting languages, disciplines and voices across the Arab region.
| https://www.pentagram.com/work/design-doha-biennial |
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ICD Beauty
Brand identity and packaging for the Seoul-based beauty brand merging biotechnology with daily rituals.
| https://www.pentagram.com/work/icd-beauty |
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Hiut
Visual identity and art direction for a company making beautifully crafted premium denim from its family-run factory in Aberteifi, Wales.
| https://www.pentagram.com/work/hiut |
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‘A Data Love Letter to the Subway’
A data-driven animation for Fulton Center commissioned by MTA Arts & Design for its 40th anniversary.
| https://www.pentagram.com/work/a-data-love-letter-to-the-subway |
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Guggenheim
Visual identity for the constellation of global art museums.
| https://www.pentagram.com/work/guggenheim-3 |
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Rugiet
Brand identity and custom typeface for a fast-growing leader in men’s health.
| https://www.pentagram.com/work/rugiet |
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Folger Shakespeare Library
Visual identity and signage for the world’s largest Shakespeare collection, located in Washington, DC.
| https://www.pentagram.com/work/folger-shakespeare-library |
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Natural History Museum
Moving the Museum from catalogue to catalyst.
| https://www.pentagram.com/work/natural-history-museum |
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Behold Wildlife Camera
Industrial design of a species-detecting AI-powered camera that makes following wildlife in your garden simple, engaging and fun.
| https://www.pentagram.com/work/behold-wildlife-camera |
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MoN Takanawa: The Museum of Narratives
Brand identity, naming and verbal identity for a radical new cultural destination in Tokyo.
| https://www.pentagram.com/work/mon-takanawa-the-museum-of-narratives |
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Caligra c100 Developer Terminal
Industrial design of computer hardware for professional environments.
| https://www.pentagram.com/work/caligra-c100-developer-terminal?setKey=8&exclude-slug=caligra-c100-developer-terminal |
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MINI x DEUS
Collaboration with Deus Ex Machina and MINI on comprehensive designs for two one-off John Cooper Works cars.
| https://www.pentagram.com/work/mini-x-deus?setKey=8&exclude-slug=mini-x-deus |
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Loka Chai Maker
Industrial design of an innovative new device for making chai easily at home.
| https://www.pentagram.com/work/loka-chai-maker?setKey=8&exclude-slug=loka-chai-maker |
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Dr. Jart+
Containers and product design for the global skincare brand that fuses science and art.
| https://www.pentagram.com/work/dr-jart?setKey=8&exclude-slug=dr-jart |
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Peter F. Collier Award for Ethics in Journalism
Design and production development for the New York University Collier Awards.
| https://www.pentagram.com/work/peter-f-collier-award-for-ethics-in-journalism?setKey=8&exclude-slug=peter-f-collier-award-for-ethics-in-journalism |
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Behold Wildlife Camera
Industrial design of a species-detecting AI-powered camera that makes following wildlife in your garden simple, engaging and fun.
| https://www.pentagram.com/work/behold-wildlife-camera?setKey=8&exclude-slug=behold-wildlife-camera |
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Gush
Brand identity framework for a company that creates innovative materials for the built environment that support well-being.
| https://www.pentagram.com/work/gush?setKey=8&exclude-slug=gush |
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Yoto Player 3rd Generation
Industrial design for an audio content and device brand for families.
| https://www.pentagram.com/work/yoto-player-3rd-generation?setKey=8&exclude-slug=yoto-player-3rd-generation |
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| https://www.pentagram.com/work/alpha-bank |
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Alpha Bank
A new brand identity for one of Greece’s oldest financial institutions.
| https://www.pentagram.com/work/alpha-bank |
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Finance
| https://www.pentagram.com/finance |
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| https://www.pentagram.com/work/firaxis-games |
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Firaxis Games
A new identity, bespoke typography and motion for Firaxis Games
| https://www.pentagram.com/work/firaxis-games |
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Entertainment
| https://www.pentagram.com/entertainment |
|
| https://www.pentagram.com/work/london-life |
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London Life
A typographic love letter to the capital shown on London’s most iconic big screen.
| https://www.pentagram.com/work/london-life |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
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| https://www.pentagram.com/work/st-louis-symphony-orchestra |
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St. Louis Symphony Orchestra
Brand strategy and visual identity for one of the nation's most enduring orchestras.
| https://www.pentagram.com/work/st-louis-symphony-orchestra |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
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| https://www.pentagram.com/work/thames-tideway-s-bronze-drain-covers |
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Thames Tideway’s Bronze Drain Covers
A special set of bronze drain covers celebrating the engineering bringing cleaner water to the city.
| https://www.pentagram.com/work/thames-tideway-s-bronze-drain-covers |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
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| https://www.pentagram.com/work/all-our-blood |
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‘All Our Blood’
A new large-scale installation presented by Harry Pearce at the inaugural Kyoto YouMe Triennale.
| https://www.pentagram.com/work/all-our-blood |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
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| https://www.pentagram.com/work/bfi-london-film-festival |
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BFI London Film Festival
Brand identity and campaign for the 2026 Festival.
| https://www.pentagram.com/work/bfi-london-film-festival |
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Entertainment
| https://www.pentagram.com/entertainment |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
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| https://www.pentagram.com/work/mta-arts-design-40th |
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MTA Arts & Design 40th
A commemorative identity for the 40th anniversary of MTA Arts & Design.
| https://www.pentagram.com/work/mta-arts-design-40th |
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Civic & Public
| https://www.pentagram.com/civic-public |
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2025
| https://www.pentagram.com/work/shakespeare-in-the-park-2025?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2025 |
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2024
| https://www.pentagram.com/work/shakespeare-in-the-parks-2024?setSerializedKey=2&exclude-slug=shakespeare-in-the-parks-2024 |
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2023
| https://www.pentagram.com/work/shakespeare-in-the-park-2023?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2023 |
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2022
| https://www.pentagram.com/work/shakespeare-in-the-park-2022?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2022 |
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2021
| https://www.pentagram.com/work/shakespeare-in-the-park-2021?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2021 |
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2019
| https://www.pentagram.com/work/shakespeare-in-the-park-2019?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2019 |
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2018
| https://www.pentagram.com/work/shakespeare-in-the-park-2018?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2018 |
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2017
| https://www.pentagram.com/work/shakespeare-in-the-park-2017-1?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2017-1 |
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2016
| https://www.pentagram.com/work/shakespeare-in-the-park-2016?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2016 |
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2015
| https://www.pentagram.com/work/shakespeare-in-the-park-2015?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2015 |
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2014
| https://www.pentagram.com/work/shakespeare-in-the-park-2014?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2014 |
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2013
| https://www.pentagram.com/work/shakespeare-in-the-park-2013?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2013 |
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2012
| https://www.pentagram.com/work/shakespeare-in-the-park-2012?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2012 |
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2011
| https://www.pentagram.com/work/shakespeare-in-the-park-2011?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2011 |
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2010
| https://www.pentagram.com/work/shakespeare-in-the-park-2010?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2010 |
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2009
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2008
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2007
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2006
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2005
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2003
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2001
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2000
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1999
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1998
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1997
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1996
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1995
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2025
| https://www.pentagram.com/work/shakespeare-in-the-park-2025?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2025 |
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2024
| https://www.pentagram.com/work/shakespeare-in-the-parks-2024?setSerializedKey=2&exclude-slug=shakespeare-in-the-parks-2024 |
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2023
| https://www.pentagram.com/work/shakespeare-in-the-park-2023?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2023 |
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2022
| https://www.pentagram.com/work/shakespeare-in-the-park-2022?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2022 |
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2021
| https://www.pentagram.com/work/shakespeare-in-the-park-2021?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2021 |
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2019
| https://www.pentagram.com/work/shakespeare-in-the-park-2019?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2019 |
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2018
| https://www.pentagram.com/work/shakespeare-in-the-park-2018?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2018 |
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2017
| https://www.pentagram.com/work/shakespeare-in-the-park-2017-1?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2017-1 |
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2016
| https://www.pentagram.com/work/shakespeare-in-the-park-2016?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2016 |
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2015
| https://www.pentagram.com/work/shakespeare-in-the-park-2015?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2015 |
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2014
| https://www.pentagram.com/work/shakespeare-in-the-park-2014?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2014 |
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2013
| https://www.pentagram.com/work/shakespeare-in-the-park-2013?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2013 |
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2012
| https://www.pentagram.com/work/shakespeare-in-the-park-2012?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2012 |
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2011
| https://www.pentagram.com/work/shakespeare-in-the-park-2011?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2011 |
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2010
| https://www.pentagram.com/work/shakespeare-in-the-park-2010?setSerializedKey=2&exclude-slug=shakespeare-in-the-park-2010 |
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2009
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2008
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2007
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2006
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2005
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2003
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2001
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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2000
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1999
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1998
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1997
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1996
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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1995
| https://www.pentagram.com/work/the-public-theater?setSerializedKey=2&exclude-slug=the-public-theater |
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| https://www.pentagram.com/work/storefront-gala-2026 |
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Storefront Gala 2026
The identity for Storefront for Art and Architecture's annual benefit borrows its alphabet from the Grand Central Oyster Bar.
| https://www.pentagram.com/work/storefront-gala-2026 |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/design-doha-biennial |
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Design Doha Biennial
A dynamic bilingual identity for Design Doha Biennial, connecting languages, disciplines and voices across the Arab region.
| https://www.pentagram.com/work/design-doha-biennial |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/es-devlin-other-worlds-exhibition-at-the-design-museum-london |
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‘Es Devlin: Other Worlds’ exhibition at the Design Museum London
Exhibition graphics, film and marketing campaign for the celebrated artist and designer’s major exhibition.
| https://www.pentagram.com/work/es-devlin-other-worlds-exhibition-at-the-design-museum-london |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/kyoto-youme-triennale |
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Kyoto YouMe Triennale
| https://www.pentagram.com/work/kyoto-youme-triennale |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/520-fifth-avenue |
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520 Fifth Avenue
An elegant identity inspired by the building’s architecture allows luxurious details and striking imagery to take center stage.
| https://www.pentagram.com/work/520-fifth-avenue |
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Real Estate
| https://www.pentagram.com/real-estate |
|
| https://www.pentagram.com/work/cass-art-king-s-cross-store |
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Cass Art King’s Cross Store
Environmental graphics for Cass Art’s new King’s Cross store exploring the materials and chemistry behind some of the world’s best-known paintings.
| https://www.pentagram.com/work/cass-art-king-s-cross-store |
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Consumer Brands
| https://www.pentagram.com/consumer-brands |
|
| https://www.pentagram.com/work/london-design-festival-2026 |
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London Design Festival 2026
Visual identity and signage for the capital’s premier design event.
| https://www.pentagram.com/work/london-design-festival-2026 |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/women-on-the-edge-of-democracy |
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Women+ on the Edge of Democracy
Identity for a collection of short plays exploring the state of American democracy and civic life.
| https://www.pentagram.com/work/women-on-the-edge-of-democracy |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Climate Tech Map
A website that gives shape to the growing universe of climate technologies — both current and potential.
| https://www.pentagram.com/work/climate-tech-map?setKey=9&exclude-slug=climate-tech-map |
|
MethaneSAT
Visual identity, data visualization, and website for a new satellite that will orbit the Earth’s atmosphere to measure methane emissions.
| https://www.pentagram.com/work/methanesat?setKey=9&exclude-slug=methanesat |
|
The Great Green Wall Frontline
Identity for a climate initiative in Africa which sets out to be the largest living structure on the planet.
| https://www.pentagram.com/work/the-great-green-wall-frontline?setKey=9&exclude-slug=the-great-green-wall-frontline |
|
Plastic Air
An interactive experience for Google Arts & Culture explores the environmental impact of airborne microplastics.
| https://www.pentagram.com/work/plastic-air?setKey=9&exclude-slug=plastic-air |
|
Sustainability Solutions Group
A bold new brand identity for the disruptor in sustainability consulting with a radical way of working.
| https://www.pentagram.com/work/sustainability-solutions-group?setKey=9&exclude-slug=sustainability-solutions-group |
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Grale
Brand identity for an award-winning technology replacing plastics with eco-friendly, plant-based alternatives.
| https://www.pentagram.com/work/grale?setKey=9&exclude-slug=grale |
|
‘The Room of Change’
Data tapestries chronicle world changes in a commissioned installation for the Milan Design Triennial.
| https://www.pentagram.com/work/the-room-of-change?setKey=9&exclude-slug=the-room-of-change |
|
Keel Labs
Brand identity for a sustainable materials company producing textiles with aquaculture-based technologies.
| https://www.pentagram.com/work/keel-labs?setKey=9&exclude-slug=keel-labs |
|
| https://www.pentagram.com/work/sada-mada |
|
Sada Mada
Building a family of brands for a growing creative ecosystem.
| https://www.pentagram.com/work/sada-mada |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Real Estate
| https://www.pentagram.com/real-estate |
|
| https://www.pentagram.com/work/univers |
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Univers
Strategy, brand system, and website for the world’s most comprehensive decarbonisation platform.
| https://www.pentagram.com/work/univers |
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Technology
| https://www.pentagram.com/technology |
|
Climate & Sustainability
| https://www.pentagram.com/climate-sustainability |
|
| https://www.pentagram.com/work/bait |
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Bait
Title sequence and location cards for Riz Ahmed’s Bait, mirroring the show’s exploration of ever-shifting internal and external identities, validation and perception.
| https://www.pentagram.com/work/bait |
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Entertainment
| https://www.pentagram.com/entertainment |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/together-for-palestine |
|
Together for Palestine
Visual identity for a new initiative that organises large, mainstream events to shift culture and public discourse on Palestine.
| https://www.pentagram.com/work/together-for-palestine |
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Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Non-profits
| https://www.pentagram.com/non-profits |
|
| https://www.pentagram.com/work/the-four-seasons |
|
‘The Four Seasons’
Identity and opening title sequence for the Netflix comedy drama series co-written by and starring Tina Fey.
| https://www.pentagram.com/work/the-four-seasons |
|
Entertainment
| https://www.pentagram.com/entertainment |
|
| https://www.pentagram.com/work/america-s-sweethearts |
|
‘America’s Sweethearts’
Identity and title sequences for the Netflix docuseries about the Dallas Cowboys Cheerleaders.
| https://www.pentagram.com/work/america-s-sweethearts |
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Entertainment
| https://www.pentagram.com/entertainment |
|
| https://www.pentagram.com/work/twelvelabs |
|
TwelveLabs
Visual identity and website for a pioneering company that helps machines understand video like people do.
| https://www.pentagram.com/work/twelvelabs |
|
Technology
| https://www.pentagram.com/technology |
|
Season 50
| https://www.pentagram.com/work/saturday-night-live-season-50?setSerializedKey=6&exclude-slug=saturday-night-live-season-50 |
|
The Art of the SNL Portrait
| https://www.pentagram.com/work/the-art-of-the-snl-portrait?setSerializedKey=6&exclude-slug=the-art-of-the-snl-portrait |
|
Season 48
| https://www.pentagram.com/work/saturday-night-live-season-48?setSerializedKey=6&exclude-slug=saturday-night-live-season-48 |
|
Season 46
| https://www.pentagram.com/work/saturday-night-live-season-46?setSerializedKey=6&exclude-slug=saturday-night-live-season-46 |
|
Season 44
| https://www.pentagram.com/work/saturday-night-live-season-44?setSerializedKey=6&exclude-slug=saturday-night-live-season-44 |
|
Season 40
| https://www.pentagram.com/work/saturday-night-live-season-40?setSerializedKey=6&exclude-slug=saturday-night-live-season-40 |
|
Saturday Night Live: The Book
| https://www.pentagram.com/work/saturday-night-live-the-book?setSerializedKey=6&exclude-slug=saturday-night-live-the-book |
|
Season 38
| https://www.pentagram.com/work/saturday-night-live-2012-2014?setSerializedKey=6&exclude-slug=saturday-night-live-2012-2014 |
|
Season 50
| https://www.pentagram.com/work/saturday-night-live-season-50?setSerializedKey=6&exclude-slug=saturday-night-live-season-50 |
|
The Art of the SNL Portrait
| https://www.pentagram.com/work/the-art-of-the-snl-portrait?setSerializedKey=6&exclude-slug=the-art-of-the-snl-portrait |
|
Season 48
| https://www.pentagram.com/work/saturday-night-live-season-48?setSerializedKey=6&exclude-slug=saturday-night-live-season-48 |
|
Season 46
| https://www.pentagram.com/work/saturday-night-live-season-46?setSerializedKey=6&exclude-slug=saturday-night-live-season-46 |
|
Season 44
| https://www.pentagram.com/work/saturday-night-live-season-44?setSerializedKey=6&exclude-slug=saturday-night-live-season-44 |
|
Season 40
| https://www.pentagram.com/work/saturday-night-live-season-40?setSerializedKey=6&exclude-slug=saturday-night-live-season-40 |
|
Saturday Night Live: The Book
| https://www.pentagram.com/work/saturday-night-live-the-book?setSerializedKey=6&exclude-slug=saturday-night-live-the-book |
|
Season 38
| https://www.pentagram.com/work/saturday-night-live-2012-2014?setSerializedKey=6&exclude-slug=saturday-night-live-2012-2014 |
|
| https://www.pentagram.com/work/pentagram-x-deus-ex-machina |
|
‘Pentagram x Deus Ex Machina’
An exhibition exploring design, craftsmanship and the culture of making at Pentagram‘s Osh Gallery.
| https://www.pentagram.com/work/pentagram-x-deus-ex-machina |
|
Fashion & Beauty
| https://www.pentagram.com/fashion-beauty |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Transport
| https://www.pentagram.com/transport |
|
| https://www.pentagram.com/work/in-defense-of-the-detour |
|
'In Defense of the Detour'
A visual essay for The New York Times on craft, A.I. and what gets lost when we skip the slow part.
| https://www.pentagram.com/work/in-defense-of-the-detour |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/smcc |
|
SMCC
Sumitomo Mitsui Card Company
| https://www.pentagram.com/work/smcc |
|
Finance
| https://www.pentagram.com/finance |
|
| https://www.pentagram.com/work/living-optics-hyperspectral-camera |
|
Living Optics Hyperspectral Camera
Industrial design of camera hardware for developers.
| https://www.pentagram.com/work/living-optics-hyperspectral-camera |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/xsolla |
|
Xsolla
Brand identity and narrative framework for the gaming technology company that provides developers, publishers and players with the platform to get more from their games.
| https://www.pentagram.com/work/xsolla |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/la-nouvelle-maison |
|
La Nouvelle Maison
Book design for the publication tracing the complete history and restoration of the house designed by pioneering Belgian architect Henry van de Velde.
| https://www.pentagram.com/work/la-nouvelle-maison |
|
Publishing
| https://www.pentagram.com/publishing |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/de-niro-con |
|
De Niro Con
Visual identity and exhibition design for a celebration of the iconic actor.
| https://www.pentagram.com/work/de-niro-con |
|
Entertainment
| https://www.pentagram.com/entertainment |
|
Westinghouse
A brand refresh for the American corporation extends Paul Rand’s iconic logo into a contemporary identity system, complete with custom typeface.
| https://www.pentagram.com/work/westinghouse?setKey=3&exclude-slug=westinghouse |
|
Mastercard
Brand identity to emphasize simplicity, connectivity and seamlessness.
| https://www.pentagram.com/work/mastercard?setKey=3&exclude-slug=mastercard |
|
Liberty
A new brand identity for the iconic London store.
| https://www.pentagram.com/work/liberty?setKey=3&exclude-slug=liberty |
|
Fisher-Price
A brand identity refresh for one of the world’s leading toy companies highlights a return to a playful sense of fun.
| https://www.pentagram.com/work/fisher-price?setKey=3&exclude-slug=fisher-price |
|
Berry Bros. & Rudd
Identity and collateral for Britain's oldest wine merchants.
| https://www.pentagram.com/work/berry-bros-rudd?setKey=3&exclude-slug=berry-bros-rudd |
|
Chatsworth
Brand identity for Chatsworth and the Devonshire Group.
| https://www.pentagram.com/work/chatsworth?setKey=3&exclude-slug=chatsworth |
|
Rolls-Royce
A new identity for the most precious brand in the world.
| https://www.pentagram.com/work/rolls-royce-3?setKey=3&exclude-slug=rolls-royce-3 |
|
National Gallery of Art
A vibrant, contemporary and reimagined visual identity for America’s art museum.
| https://www.pentagram.com/work/national-gallery-of-art-2?setKey=3&exclude-slug=national-gallery-of-art-2 |
|
‘Wonka’
Logo design and custom typeface for the musical fantasy film about the origins of aspiring magician, inventor and chocolatier Willy Wonka.
| https://www.pentagram.com/work/wonka?setKey=4&exclude-slug=wonka |
|
The Joslyn
A new strategic and visual framework accompanies an expansion of the art museum in Omaha, Nebraska
| https://www.pentagram.com/work/the-joslyn?setKey=4&exclude-slug=the-joslyn |
|
Reddit
Brand identity transformation for the “heart of the internet.”
| https://www.pentagram.com/work/reddit?setKey=4&exclude-slug=reddit |
|
International Center of Photography / ICP
Brand identity for the world’s leading institution dedicated to photography and visual culture.
| https://www.pentagram.com/work/international-center-of-photography-icp?setKey=4&exclude-slug=international-center-of-photography-icp |
|
‘Killing Eve’
Identity, titles and type design for the British-made drama television series.
| https://www.pentagram.com/work/killing-eve?setKey=4&exclude-slug=killing-eve |
|
Sharjah City Brand
Strategy, positioning and brand identity for Sharjah, one of the seven United Arab Emirates.
| https://www.pentagram.com/work/sharjah-city-brand?setKey=4&exclude-slug=sharjah-city-brand |
|
Cohere
A visual identity for the world’s most ‘hyped’ technology.
| https://www.pentagram.com/work/cohere?setKey=4&exclude-slug=cohere |
|
Wien Modern
Identity and bespoke monospace geometric typeface for an Austrian festival that celebrates modern music in its many forms.
| https://www.pentagram.com/work/wien-modern?setKey=4&exclude-slug=wien-modern |
|
| https://www.pentagram.com/work/suny-binghamton-libraries-installation |
|
SUNY Binghamton Libraries Installation
A data-driven mural for SUNY Binghamton University's Glenn G. Bartle Library.
| https://www.pentagram.com/work/suny-binghamton-libraries-installation |
|
Education
| https://www.pentagram.com/education |
|
| https://www.pentagram.com/work/dataland |
|
Dataland
Brand identity for a new museum operating at the intersection of human imagination and the creative potential of machines.
| https://www.pentagram.com/work/dataland |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/ieee-honors-ceremony-2026 |
|
IEEE Honors Ceremony 2026
A data storytelling animation celebrating IEEE's 2026 Honoree class.
| https://www.pentagram.com/work/ieee-honors-ceremony-2026 |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/giorgia-lupi-data-humanism-at-gallerie-d-italia |
|
Giorgia Lupi: Data Humanism at Gallerie d'Italia
A nine room exhibition surveying two decades of the lauded information designer's work.
| https://www.pentagram.com/work/giorgia-lupi-data-humanism-at-gallerie-d-italia |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/silver-linings |
|
Silver Linings
A digital report transforming cutting-edge longevity research into an interactive data-driven experience.
| https://www.pentagram.com/work/silver-linings |
|
Non-profits
| https://www.pentagram.com/non-profits |
|
Health
| https://www.pentagram.com/health |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/capacity |
|
Capacity
A new identity and data visualization system for the premier digital marketing agency for arts and culture.
| https://www.pentagram.com/work/capacity |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/climate-tech-map |
|
Climate Tech Map
A website that gives shape to the growing universe of climate technologies — both current and potential.
| https://www.pentagram.com/work/climate-tech-map |
|
Climate & Sustainability
| https://www.pentagram.com/climate-sustainability |
|
| https://www.pentagram.com/work/gender-equality-index-uk |
|
Gender Equality Index UK
Visual identity for the UK‘s first tool for measuring, mapping and monitoring gender inequalities.
| https://www.pentagram.com/work/gender-equality-index-uk |
|
Non-profits
| https://www.pentagram.com/non-profits |
|
The Old Vic
A story-driven identity for one of Britain’s best-known theatres.
| https://www.pentagram.com/work/the-old-vic?setKey=6&exclude-slug=the-old-vic |
|
University of the Arts London
New identity for Europe's leading arts and design university.
| https://www.pentagram.com/work/university-of-the-arts-london?setKey=6&exclude-slug=university-of-the-arts-london |
|
London Fashion Week (AW19)
Identity, campaign and graphics system for the British Fashion Council.
| https://www.pentagram.com/work/london-fashion-week-aw19?setKey=6&exclude-slug=london-fashion-week-aw19 |
|
Victoria & Albert Museum
Brand identity and wayfinding for the British national museum of applied art.
| https://www.pentagram.com/work/victoria-albert-museum?setKey=6&exclude-slug=victoria-albert-museum |
|
The Savoy
Identity, website and packaging for a world-famous luxury hotel.
| https://www.pentagram.com/work/the-savoy?setKey=6&exclude-slug=the-savoy |
|
Natural History Museum
Moving the Museum from catalogue to catalyst.
| https://www.pentagram.com/work/natural-history-museum?setKey=6&exclude-slug=natural-history-museum |
|
The Royal Botanical Gardens, Kew
Identity for the largest collection of living plants in the world.
| https://www.pentagram.com/work/the-royal-botanical-gardens-kew?setKey=6&exclude-slug=the-royal-botanical-gardens-kew |
|
Royal Academy of Arts
A new identity for one of Britain's oldest and most esteemed art institutions.
| https://www.pentagram.com/work/royal-academy-of-arts?setKey=6&exclude-slug=royal-academy-of-arts |
|
NYC Parks
Identity and signage program for one of the world's largest urban park systems.
| https://www.pentagram.com/work/nyc-parks-1?setKey=5&exclude-slug=nyc-parks-1 |
|
The Public Theater
Identity designed for one of New York City's leading institutions for new theatrical productions.
| https://www.pentagram.com/work/the-public-theater?setKey=5&exclude-slug=the-public-theater |
|
NYC Beaches
Identity and signage for New York City Beaches.
| https://www.pentagram.com/work/nyc-beaches?setKey=5&exclude-slug=nyc-beaches |
|
The High Line
Identity, wayfinding, and promotional materials for the elevated railway turned park in Manhattan.
| https://www.pentagram.com/work/the-high-line?setKey=5&exclude-slug=the-high-line |
|
WalkNYC
Wayfinding system for New York City's pedestrians.
| https://www.pentagram.com/work/walknyc?setKey=5&exclude-slug=walknyc |
|
Saturday Night Live Season 50
A new identity and opening title sequence celebrate a landmark season for the legendary sketch comedy show.
| https://www.pentagram.com/work/saturday-night-live-season-50?setKey=5&exclude-slug=saturday-night-live-season-50 |
|
Cooper Hewitt Smithsonian Design Museum
Identity, website, and wayfinding design for the expanded New York institution.
| https://www.pentagram.com/work/cooper-hewitt-smithsonian-design-museum-1?setKey=5&exclude-slug=cooper-hewitt-smithsonian-design-museum-1 |
|
The New York Times Building
Signage and environmental graphics for the newspaper's headquarters in New York City.
| https://www.pentagram.com/work/the-new-york-times-building?setKey=5&exclude-slug=the-new-york-times-building |
|
| https://www.pentagram.com/work/caligra-c100-developer-terminal |
|
Caligra c100 Developer Terminal
Industrial design of computer hardware for professional environments.
| https://www.pentagram.com/work/caligra-c100-developer-terminal |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/mini-x-deus |
|
MINI x DEUS
Collaboration with Deus Ex Machina and MINI on comprehensive designs for two one-off John Cooper Works cars.
| https://www.pentagram.com/work/mini-x-deus |
|
Fashion & Beauty
| https://www.pentagram.com/fashion-beauty |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Transport
| https://www.pentagram.com/transport |
|
| https://www.pentagram.com/work/behold-wildlife-camera |
|
Behold Wildlife Camera
Industrial design of a species-detecting AI-powered camera that makes following wildlife in your garden simple, engaging and fun.
| https://www.pentagram.com/work/behold-wildlife-camera |
|
Consumer Brands
| https://www.pentagram.com/consumer-brands |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/karri |
|
KARRI
Industrial design of a child-friendly voice messaging device for ages 5-13.
| https://www.pentagram.com/work/karri |
|
Consumer Brands
| https://www.pentagram.com/consumer-brands |
|
Technology
| https://www.pentagram.com/technology |
|
| https://www.pentagram.com/work/icd-beauty |
|
ICD Beauty
Brand identity and packaging for the Seoul-based beauty brand merging biotechnology with daily rituals.
| https://www.pentagram.com/work/icd-beauty |
|
Fashion & Beauty
| https://www.pentagram.com/fashion-beauty |
|
| https://www.pentagram.com/work/peter-f-collier-award-for-ethics-in-journalism |
|
Peter F. Collier Award for Ethics in Journalism
Design and production development for the New York University Collier Awards.
| https://www.pentagram.com/work/peter-f-collier-award-for-ethics-in-journalism |
|
Education
| https://www.pentagram.com/education |
|
Manufacturing & Industrials
| https://www.pentagram.com/manufacturing-industrials |
|
| https://www.pentagram.com/work/3-days-in-china |
|
‘3 Days in China’
Documentary film by Andrés Fraga visiting factories that make the Ambessa Play DIY Flashlight.
| https://www.pentagram.com/work/3-days-in-china |
|
Education
| https://www.pentagram.com/education |
|
Manufacturing & Industrials
| https://www.pentagram.com/manufacturing-industrials |
|
| https://www.pentagram.com/work/loka-chai-maker |
|
Loka Chai Maker
Industrial design of an innovative new device for making chai easily at home.
| https://www.pentagram.com/work/loka-chai-maker |
|
Food & Drink
| https://www.pentagram.com/food-drink |
|
2024
| https://www.pentagram.com/work/london-design-festival-2024?setSerializedKey=1&exclude-slug=london-design-festival-2024 |
|
2023
| https://www.pentagram.com/work/london-design-festival-2023?setSerializedKey=1&exclude-slug=london-design-festival-2023 |
|
2022
| https://www.pentagram.com/work/london-design-festival-2022?setSerializedKey=1&exclude-slug=london-design-festival-2022 |
|
2021
| https://www.pentagram.com/work/london-design-festival-2021?setSerializedKey=1&exclude-slug=london-design-festival-2021 |
|
2020
| https://www.pentagram.com/work/london-design-festival-2020?setSerializedKey=1&exclude-slug=london-design-festival-2020 |
|
2019
| https://www.pentagram.com/work/london-design-festival-2019?setSerializedKey=1&exclude-slug=london-design-festival-2019 |
|
2018
| https://www.pentagram.com/work/london-design-festival-2018?setSerializedKey=1&exclude-slug=london-design-festival-2018 |
|
2017
| https://www.pentagram.com/work/london-design-festival-2017?setSerializedKey=1&exclude-slug=london-design-festival-2017 |
|
2016
| https://www.pentagram.com/work/london-design-festival-2016?setSerializedKey=1&exclude-slug=london-design-festival-2016 |
|
2014
| https://www.pentagram.com/work/london-design-festival-2014?setSerializedKey=1&exclude-slug=london-design-festival-2014 |
|
2013
| https://www.pentagram.com/work/london-design-festival-2013?setSerializedKey=1&exclude-slug=london-design-festival-2013 |
|
2012
| https://www.pentagram.com/work/london-design-festival-2012?setSerializedKey=1&exclude-slug=london-design-festival-2012 |
|
2024
| https://www.pentagram.com/work/london-design-festival-2024?setSerializedKey=1&exclude-slug=london-design-festival-2024 |
|
2023
| https://www.pentagram.com/work/london-design-festival-2023?setSerializedKey=1&exclude-slug=london-design-festival-2023 |
|
2022
| https://www.pentagram.com/work/london-design-festival-2022?setSerializedKey=1&exclude-slug=london-design-festival-2022 |
|
2021
| https://www.pentagram.com/work/london-design-festival-2021?setSerializedKey=1&exclude-slug=london-design-festival-2021 |
|
2020
| https://www.pentagram.com/work/london-design-festival-2020?setSerializedKey=1&exclude-slug=london-design-festival-2020 |
|
2019
| https://www.pentagram.com/work/london-design-festival-2019?setSerializedKey=1&exclude-slug=london-design-festival-2019 |
|
2018
| https://www.pentagram.com/work/london-design-festival-2018?setSerializedKey=1&exclude-slug=london-design-festival-2018 |
|
2017
| https://www.pentagram.com/work/london-design-festival-2017?setSerializedKey=1&exclude-slug=london-design-festival-2017 |
|
2016
| https://www.pentagram.com/work/london-design-festival-2016?setSerializedKey=1&exclude-slug=london-design-festival-2016 |
|
2014
| https://www.pentagram.com/work/london-design-festival-2014?setSerializedKey=1&exclude-slug=london-design-festival-2014 |
|
2013
| https://www.pentagram.com/work/london-design-festival-2013?setSerializedKey=1&exclude-slug=london-design-festival-2013 |
|
2012
| https://www.pentagram.com/work/london-design-festival-2012?setSerializedKey=1&exclude-slug=london-design-festival-2012 |
|
| https://www.pentagram.com/work/shakespeare-in-the-park-2026 |
|
Shakespeare in the Park 2026
Promotional campaign for the free performances presented by The Public Theater at the Delacorte Theater in Central Park.
| https://www.pentagram.com/work/shakespeare-in-the-park-2026 |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/de-bijloke |
|
De Bijloke
A new identity for De Bijloke, a beloved music centre in Ghent.
| https://www.pentagram.com/work/de-bijloke |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
| https://www.pentagram.com/work/breaking-through |
|
‘Breaking Through’
Retrospective book for the 50th anniversary of the Rice University School of Engineering and Computing.
| https://www.pentagram.com/work/breaking-through |
|
Education
| https://www.pentagram.com/education |
|
| https://www.pentagram.com/work/jetour |
|
Jetour
Brand identity for the new G Series of premium off-road vehicles.
| https://www.pentagram.com/work/jetour |
|
Manufacturing & Industrials
| https://www.pentagram.com/manufacturing-industrials |
|
Transport
| https://www.pentagram.com/transport |
|
| https://www.pentagram.com/work/pfizer |
|
Pfizer
Creating a branding system that can scale, flex, and maintain trust.
| https://www.pentagram.com/work/pfizer |
|
Health
| https://www.pentagram.com/health |
|
| https://www.pentagram.com/work/lenlen |
|
LenLen
Playful identity for a serious Thai restaurant.
| https://www.pentagram.com/work/lenlen |
|
Food & Drink
| https://www.pentagram.com/food-drink |
|
| https://www.pentagram.com/work/nothing-personal |
|
Nothing Personal
Brand identity for the counterculture magazine and editorial platform launched by the Mozilla Foundation.
| https://www.pentagram.com/work/nothing-personal |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Non-profits
| https://www.pentagram.com/non-profits |
|
| https://www.pentagram.com/work/queens-tourism-council |
|
Queens Tourism Council
A new visual identity and promotional campaign highlights the diversity of the NYC borough.
| https://www.pentagram.com/work/queens-tourism-council |
|
Civic & Public
| https://www.pentagram.com/civic-public |
|
| https://www.pentagram.com/work/rugiet |
|
Rugiet
Brand identity and custom typeface for a fast-growing leader in men’s health.
| https://www.pentagram.com/work/rugiet |
|
Health
| https://www.pentagram.com/health |
|
| https://www.pentagram.com/work/the-obama-presidential-center |
|
The Obama Presidential Center
Typographic installation on the façade of the new museum in Chicago featuring an excerpt from President Obama’s 2015 ‘You Are America’ speech.
| https://www.pentagram.com/work/the-obama-presidential-center |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Civic & Public
| https://www.pentagram.com/civic-public |
|
| https://www.pentagram.com/work/green-wood-cemetery |
|
Green-Wood Cemetery
Visual identity and signage for the historic Brooklyn cemetery and its new Visitor Center.
| https://www.pentagram.com/work/green-wood-cemetery |
|
Arts & Culture
| https://www.pentagram.com/arts-culture |
|
Civic & Public
| https://www.pentagram.com/civic-public |
|
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Mosaic Rooms
A new brand identity for Mosaic Rooms in London, rooted in movement.
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MoN Takanawa: The Museum of Narratives
Brand identity, naming and verbal identity for a radical new cultural destination in Tokyo.
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Folger Shakespeare Library
Visual identity and signage for the world’s largest Shakespeare collection, located in Washington, DC.
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London Design Festival 2025
Brand identity for the capital’s longest running design event.
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Museo Casa Kahlo
Visual identity for a new museum in the former home of Frida Kahlo’s family in Coyoacán, Mexico City.
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Arts & Culture
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Chateau Engalin
Brand identity for a culinary destination and celebration venue near Toulouse.
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