René's URL Explorer Experiment


Title: A/B Testing User Guide - Analytics Platform - Matomo

Open Graph Title: A/B Testing - Analytics Platform - Matomo

Opengraph URL: https://matomo.org/guide/reports/a-b-testing/

X: @matomo_org

Generator: WPML ver:5.1.0 stt:1,4;

direct link

Domain: matomo.org


Hey, it has json ld scripts:
{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/matomo.org\/guide\/reports\/a-b-testing\/","url":"https:\/\/matomo.org\/guide\/reports\/a-b-testing\/","name":"A\/B Testing - Analytics Platform - Matomo","isPartOf":{"@id":"https:\/\/matomo.org\/#website"},"datePublished":"2022-04-04T23:05:32+00:00","dateModified":"2026-10-22T02:35:46+00:00","breadcrumb":{"@id":"https:\/\/matomo.org\/guide\/reports\/a-b-testing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matomo.org\/guide\/reports\/a-b-testing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/matomo.org\/guide\/reports\/a-b-testing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matomo.org\/"},{"@type":"ListItem","position":2,"name":"Reports","item":"https:\/\/matomo.org\/guide\/reports\/"},{"@type":"ListItem","position":3,"name":"A\/B Testing"}]},{"@type":"WebSite","@id":"https:\/\/matomo.org\/#website","url":"https:\/\/matomo.org\/","name":"Analytics Platform - Matomo","description":"","publisher":{"@id":"https:\/\/matomo.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/matomo.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/matomo.org\/#organization","name":"Analytics Platform - Matomo","url":"https:\/\/matomo.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matomo.org\/#\/schema\/logo\/image\/","url":"https:\/\/matomo.org\/wp-content\/uploads\/2026\/08\/logo-centered.jpg","contentUrl":"https:\/\/matomo.org\/wp-content\/uploads\/2026\/08\/logo-centered.jpg","width":1024,"height":1024,"caption":"Analytics Platform - Matomo"},"image":{"@id":"https:\/\/matomo.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Matomo.org","https:\/\/x.com\/matomo_org","https:\/\/www.linkedin.com\/company\/matomo","https:\/\/github.com\/matomo-org\/matomo","https:\/\/www.youtube.com\/c\/MatomoAnalytics\/videos","https:\/\/mastodon.social\/@Matomo"]}]}

og:localeen_US
og:typearticle
og:site_nameAnalytics Platform - Matomo
article:publisherhttps://www.facebook.com/Matomo.org
article:modified_time2026-10-22T02:35:46+00:00
og:imagehttps://matomo.org/wp-content/uploads/2026/04/mockup_matomo-dashboard-2026.webp
og:image:width2048
og:image:height1292
og:image:typeimage/webp
twitter:cardsummary_large_image
facebook-domain-verification5uq41ekbmfppd52cqid4dr76p8x2ct
msapplication-TileImagehttps://matomo.org/wp-content/uploads/2026/04/favicon-matomo-2026-450x450.png
None3

Links:

Skip to contenthttps://matomo.org/guide/reports/a-b-testing/#content
Read the security guidance.https://matomo.org/blog/2026/10/critical-php-security-vulnerabilities-important-update-for-matomo-users/
https://matomo.org
https://matomo.org/
100% Data Ownershiphttps://matomo.org/100-data-ownership/
Privacy Protectionhttps://matomo.org/privacy/
Product Featureshttps://matomo.org/product-features/
Open Sourcehttps://matomo.org/free-software/
Flexibilityhttps://matomo.org/flexibility/
No Data Samplinghttps://matomo.org/no-data-sampling/
GDPRhttps://matomo.org/gdpr-analytics/
Google Analytics Alternativehttps://matomo.org/google-analytics-alternative/
List of all featureshttps://matomo.org/features/
Complete Analyticshttps://matomo.org/product-features/
Intranet Analyticshttps://matomo.org/intranet-analytics/
Consent-Free Trackinghttps://matomo.org/cookie-consent-banners/
Tracking Personal Datahttps://matomo.org/tracking-personal-data-with-matomo/
Marketing Attributionhttps://matomo.org/multi-attribution/
No Limitationshttps://matomo.org/no-data-limitations-with-matomo/
Log Analyticshttps://matomo.org/log-analytics/
Integrationshttps://matomo.org/integrate/
Case Studieshttps://matomo.org/case-studies/
Cloudhttps://matomo.org/matomo-cloud/
Matomo On-Premisehttps://matomo.org/matomo-on-premise/
On-Premise vs Cloudhttps://matomo.org/what-is-on-premise/
Download for freehttps://matomo.org/download/
Marketplacehttps://plugins.matomo.org/
Support Planshttps://matomo.org/support-plans/
Pricinghttps://matomo.org/pricing/
Pricing - Cloudhttps://matomo.org/pricing/
Pricing - On-Premisehttps://matomo.org/pricing/?on-premise=1
Contact Saleshttps://matomo.org/contact-sales/
Subscribe to our Newsletterhttps://matomo.org/newsletter/
Bloghttps://matomo.org/blog/
Webinarshttps://matomo.org/webinars/
Ebookshttps://matomo.org/resources/
Book a demohttps://matomo.org/book-demo/
Contact the Matomo teamhttps://matomo.org/contact/
Get involvedhttps://matomo.org/get-involved/
Help Centrehttps://matomo.org/help/
Start hereNew to Matomo? Start here and follow these simple steps to get up and running in a few clicks.https://matomo.org/resource-category/start-with-matomo/
Resource HubEverything you need to get value from your analytics.https://matomo.org/resource-hub
Getting started webinarsLive every monthhttps://matomo.org/webinars/
Knowledge Basehttps://matomo.org/guides/
Developer documentationhttps://developer.matomo.org/
Visit the Help Centerhttps://matomo.org/help/
English https://matomo.org/guide/reports/a-b-testing/
Français https://matomo.org/guide/reports/a-b-testing/
Log inhttps://matomo.org/login
Helphttps://matomo.org/help/
Try it for freehttps://matomo.org/start-free-analytics-trial/
https://matomo.org/
Analytics Platform - Matomohttps://matomo.org/
Homehttps://matomo.org
Helphttps://matomo.org/guides/
Reportshttps://matomo.org/guide/reports/
What is A/B testing?https://matomo.org/faq/ab-testing/faq_22479/
What are examples of A/B tests?https://matomo.org/faq/ab-testing/faq_22486/
Where can I get A/B Testing?https://matomo.org/faq/ab-testing/faq_22480/
I do not have any experience with A/B testing yet, will I still be able to use it?https://matomo.org/faq/ab-testing/faq_22487/
When do I typically need A/B tests?https://matomo.org/faq/ab-testing/faq_22674/
We are already using an A/B Testing framework, can we keep using it?https://matomo.org/faq/ab-testing/faq_22490/
Create, view, track and analyse A/B testshttps://matomo.org/faq/reports/create-view-track-and-analyse-a-b-tests/
Embed an experiment into my projecthttps://matomo.org/faq/ab-testing/faq_22496/
Run an A/B experiment with Matomo Tag Managerhttps://matomo.org/faq/ab-testing/how-to-run-an-a-b-experiment-with-matomo-tag-manager/
Run an A/B experiment using JavaScript only https://developer.matomo.org/guides/ab-tests/browser
Run an experiment only on a subset of my usershttps://matomo.org/faq/ab-testing/faq_22497/
Run server-side A/B tests with Matomohttps://matomo.org/faq/ab-testing/faq_22499/
Run an A/B test that requires both server-side and JavaScript changeshttps://matomo.org/faq/ab-testing/faq_22500/
Run experiments on an Android or iOS mobile apphttps://matomo.org/faq/ab-testing/faq_22501/
Run an A/B test in a marketing campaign, such as a banner ad, search ad, or email campaignhttps://matomo.org/faq/ab-testing/faq_22502/
Run A/B test using Elementor to reduce flickeringhttps://matomo.org/faq/ab-testing/how-to-run-a-b-test-using-elementor-to-reduce-flickering/
How is a variation assigned in a Matomo A/B test, and does it require a server request?https://matomo.org/faq/ab-testing/faq_22509/
Ensure a user sees the same variation when visiting the website multiple timeshttps://matomo.org/faq/ab-testing/faq_22510/
Test a specific variation or share a URL for a specific variationhttps://matomo.org/faq/ab-testing/faq_23181/
Exclude employees or partners views and clicks from affecting my A/B tests resultshttps://matomo.org/faq/ab-testing/faq_22517/
Where can I create, edit or manage my A/B test experiments in Matomo?https://matomo.org/faq/ab-testing/faq_22492/
Change the traffic allocation between variationshttps://matomo.org/faq/ab-testing/faq_22498/
Schedule an experiment to start and finish at a certain date and timehttps://matomo.org/faq/ab-testing/faq_22505/
Change the confidence threshold / statistical significance needed to decide a winning variationhttps://matomo.org/faq/ab-testing/faq_22507/
Define on which webpages an experiment should be activatedhttps://matomo.org/faq/ab-testing/faq_22508/
Create an unlimited number of A/B testshttps://matomo.org/faq/ab-testing/faq_22518/
Use an unlimited number of variations within an A/B testhttps://matomo.org/faq/ab-testing/faq_22519/
Create experiments via the Matomo HTTP Reporting APIhttps://matomo.org/faq/ab-testing/faq_22511/
Monitor changes to A/B tests experimentshttps://matomo.org/faq/ab-testing/faq_22515/
Perform redirects to compare entirely different pages or layoutshttps://matomo.org/faq/ab-testing/faq_22493/
Identify which A/B test variation was the most or least successfulhttps://matomo.org/faq/ab-testing/faq_22495/
For how long should I run an A/B test experiment?https://matomo.org/faq/ab-testing/faq_22506/
Segment Matomo reports by A/B test experiments and variationshttps://matomo.org/faq/ab-testing/faq_22503/
Apply other segments (such as Country or Marketing campaign) to the A/B tests reportshttps://matomo.org/faq/ab-testing/faq_22504/
Fetch experiment reports via the Matomo HTTP Reporting APIhttps://matomo.org/faq/ab-testing/faq_22512/
What is Estimated Unique Visitors in A/B testing?https://matomo.org/faq/funnels/what-is-estimated-unique-visitors-in-a-b-testing/
Who develops & maintains the A/B Testing plugin?https://matomo.org/faq/ab-testing/faq_22482/
What about the quality of this plugin?https://matomo.org/faq/ab-testing/faq_22483/
Does A/B Testing work as a standalone product?https://matomo.org/faq/ab-testing/faq_22484/
Which Matomo version is required for this plugin?https://matomo.org/faq/ab-testing/faq_22485/
Is any of the tracked data shared with another party?https://matomo.org/faq/ab-testing/faq_22491/
Do I get access to the raw experiments data that was tracked?https://matomo.org/faq/ab-testing/faq_22513/
Under what licence is the JavaScript A/B testing framework released?https://matomo.org/faq/ab-testing/faq_22514/
Does the A/B testing framework add a lot of data to the Matomo JavaScript tracker?https://matomo.org/faq/ab-testing/faq_22516/
Enable HyperLogLog to show Estimated Unique Visitors in A/B testinghttps://matomo.org/faq/how-to-enable-hyperloglog-to-show-estimated-unique-visitors-in-a-b-testing/
Change the accuracy rate of HyperLogLog in A/B testinghttps://matomo.org/faq/how-to-change-the-accuracy-rate-of-hyperloglog-in-a-b-testing/
About Matomohttps://matomo.org/about/
Historyhttps://matomo.org/history/
Contributorshttps://matomo.org/team/
Hiringhttps://matomo.org/jobs/
Contact Ushttps://matomo.org/contact/
Partner Programmehttps://matomo.org/matomo-partner-programme/
Help Centrehttps://matomo.org/help/
Developershttps://developer.matomo.org/
Contact supporthttps://matomo.org/support/
Contact Saleshttps://matomo.org/contact-sales/
Plans & Pricinghttps://matomo.org/pricing/
Tag Managerhttps://matomo.org/guide/tag-manager/getting-started-with-tag-manager/
WordPress Pluginhttps://matomo.org/blog/2019/10/matomo-analytics-for-wordpress/
URL Campaign Builderhttps://matomo.org/faq/tracking-campaigns-url-builder/
Integrationshttps://matomo.org/integrate/
Open Sourcehttps://matomo.org/free-software/
Download Matomohttps://matomo.org/download/
Changeloghttps://matomo.org/changelog/
Issue Trackerhttps://github.com/matomo-org/matomo/issues/
GitHubhttps://github.com/matomo-org/
Feedback Panelhttps://matomo.org/resources/matomo-feedback-panel/
Data Warehouse Connectorhttps://matomo.org/blog/2025/01/bigquery-data-warehouse-export-feature/
Banks https://matomo.org/banking/
Enterprise https://matomo.org/enterprise/
Financial Institutions https://matomo.org/financial-institutions/
Fintechhttps://matomo.org/fintech/
Cookie Noticehttps://matomo.org/privacy-policy/cookies/
Matomo Cloud Privacy Policyhttps://matomo.org/matomo-cloud-privacy-policy/
Website Privacy Policyhttps://matomo.org/privacy-policy/
Website Terms of usehttps://matomo.org/website-terms/
Matomo Cloud Terms of Servicehttps://matomo.org/matomo-cloud-terms-of-service/
Matomo Cloud Data Processing Agreement (DPA)https://matomo.org/matomo-cloud-dpa/
Matomo Marketplace Terms and Conditionshttps://shop.matomo.org/terms-conditions/
Support Plan Services Terms and Conditionshttps://shop.matomo.org/support-plans-terms-conditions/
Matomo Candidate Privacy Noticehttps://matomo.org/candidate-privacy-notice/
Bloghttps://matomo.org/blog/
Case Studieshttps://matomo.org/case-studies/
Newsletterhttps://matomo.org/newsletter/
Guideshttps://matomo.org/resources/
Masterclasseshttps://matomo.org/masterclass/
Matomo in the Presshttps://matomo.org/press/
Press Enquirieshttps://matomo.org/media/
GDPR Timelinehttps://matomo.org/gdpr-timeline/
How to Check Website Traffichttps://matomo.org/blog/2023/08/how-to-check-website-traffic/
vs Google Analyticshttps://matomo.org/matomo-vs-google-analytics-comparison/
vs Piano Analyticshttps://matomo.org/piano-analytics-vs-matomo/
vs Amplitudehttps://matomo.org/amplitude-vs-matomo/
vs Adobe Analytics vs Google Analyticshttps://matomo.org/adobe-analytics-vs-google-analytics-vs-matomo/
vs Piwik PROhttps://matomo.org/piwik-pro-vs-matomo/
vs Firebasehttps://matomo.org/firebase-vs-matomo-features-pricing-and-key-differences/
vs Plausiblehttps://matomo.org/plausible-vs-matomo/
vs Fathomhttps://matomo.org/fathom-vs-matomo/
vs Hotjarhttps://matomo.org/hotjar-alternative/
vs WP-Statisticshttps://matomo.org/blog/2020/04/matomo-vs-wp-statistics/
vs Mixpanelhttps://matomo.org/mixpanel-vs-matomo-which-analytics-tool-is-better/
Top Web Analytics Toolshttps://matomo.org/blog/2023/08/top-web-analytics-tools/
Data ownershiphttps://matomo.org/100-data-ownership/
GDPRhttps://matomo.org/gdpr-analytics/
Securityhttps://matomo.org/security/
Matomo Trust Centerhttps://trust.matomo.org/
https://www.facebook.com/Matomo.org/
https://x.com/matomo_org
https://www.linkedin.com/company/matomo
https://github.com/matomo-org/matomo
https://www.youtube.com/c/MatomoAnalytics/videos
https://mastodon.social/@Matomo

Viewport: width=device-width, initial-scale=1

Robots: index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1


URLs of crawlers that visited me.