Title: Website Form Analytics Software - Matomo
Open Graph Title: Matomo - The Google Analytics alternative that protects your data
X Title: Matomo - The Google Analytics alternative that protects your data
Description: With standard analytics, you can't tell where or why people abandoned your form. With Matomo Form Analytics, you can see field-level behaviour like hesitation, corrections, refocuses, and skipped fields.
Open Graph Description: Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
X Description: Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
Opengraph URL: https://matomo.org/features/form-analytics/
X: @matomo_org
Generator: WPML ver:5.1.0 stt:1,4;
Domain: matomo.org
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{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What's form analytics?","acceptedAnswer":{"@type":"Answer","text":"Form analytics measure how visitors interact with forms and their fields. Matomo offers dedicated Form Analytics<\/a> with reports, segments, and widgets. Form analytics can include useful metrics<\/a> such as starter rate, hesitation time, time per field, and correction behaviour. Form analytics differ from page analytics in that they examine what happened specifically within the form and its fields.<\/p>"}},{"@type":"Question","name":"Can form analytics track multi-step forms and checkout flows?","acceptedAnswer":{"@type":"Answer","text":"Yes. Matomo supports multi-page forms. If you need a true step-by-step checkout\/sign-up journey, Funnels will complement Form Analytics. Funnel report shows you where visitors are lost at a given journey stage, while Form Analytics identifies field-level friction within forms.<\/p>"}},{"@type":"Question","name":"Is Form Analytics compliant with GDPR and privacy regulations?","acceptedAnswer":{"@type":"Answer","text":"
GDPR and privacy regulations<\/a> are achieved through proper mechanisms for tracking consent before tracking begins, rather than by building them into a product or service. Matomo provides these mechanisms and privacy controls<\/a> like IP anonymisation\/masking. Matomo does not record the actual text entered into form fields; it records how visitors interact with the form and fields. Where local laws permit, some Matomo analytics configurations may qualify for consent exemptions.<\/p>"}},{"@type":"Question","name":"Do I need a dedicated form analytics tool if I have session replay?","acceptedAnswer":{"@type":"Answer","text":"Form Analytics provides aggregated, structured metrics for forms and fields. Session Recordings offer playback of individual visitor behaviour. Use Session Recordings to find out what happened during a particular visit. Use Form Analytics to find out whether a specific behaviour is occurring in specific form fields. At Matomo, you can combine complementary tools for more comprehensive form analysis<\/a>.<\/p>"}},{"@type":"Question","name":"Does form analytics work on any website or CMS?","acceptedAnswer":{"@type":"Answer","text":"Form Analytics automatically detects many standard HTML form types and can track standard fields such as text, textareas, checkboxes, radio buttons, and multiselects. Since-page applications and Ajax forms are supported, but dynamically inserted forms may require Matomo’s ScanForForms method<\/a>. You can connect Matomo using either the tracking code or CMS integrations like WordPress. Form Analytics is included in Cloud and available as a premium feature for Matomo On-Premise.<\/p>"}}]}
| og:locale | en_US |
| og:type | article |
| og:site_name | Analytics Platform - Matomo |
| article:publisher | https://www.facebook.com/Matomo.org |
| article:modified_time | 2026-11-02T13:42:43+00:00 |
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| og:image:width | 1368 |
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| twitter:card | summary_large_image |
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| twitter:label1 | Est. reading time |
| twitter:data1 | 12 minutes |
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