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Title: Acquisition and Marketing Channels User Guide - Analytics Platform - Matomo

Open Graph Title: Acquisition and Marketing Channels - Analytics Platform - Matomo

Opengraph URL: https://matomo.org/guide/reports/acquisition-and-marketing-channels/

X: @matomo_org

Generator: WPML ver:5.1.0 stt:1,4;

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Domain: matomo.org

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What is Campaign Tracking?https://matomo.org/faq/reports/what-is-campaign-tracking-and-why-it-is-important/
What is the default attribution model used in Matomo?https://matomo.org/faq/general/what-is-the-default-attribution-model-used-in-matomo/
What does Multi Channel Conversion Attribution do?https://matomo.org/faq/multi-channel-conversion-attribution/faq_25485/
Which attribution models does the multi attribution feature support?https://matomo.org/faq/multi-channel-conversion-attribution/faq_25500/
Create a new visit when a user visits my website using a new campaign or a new website referrerhttps://matomo.org/faq/how-to/faq_19616/
Enable the Multi Channel Conversion Attribution for a goal or ecommerce orderhttps://matomo.org/faq/multi-channel-conversion-attribution/faq_25504/
When cookies are disabled by a visitor (cookieless tracking), how does it impact Matomo reports accuracy?https://matomo.org/faq/general/faq_156/
Why are there sometimes 0 visits, but some conversions recorded, for example for a Keyword, a Website or a Custom Dimension?https://matomo.org/faq/general/faq_117/
Matomo attributes conversions to the last seen referrer by default. How do I credit conversions to the first referrer instead?https://matomo.org/faq/general/faq_106/
Analyse the Acquisition Overview reporthttps://matomo.org/faq/reports/analyse-the-acquisition-overview-report/
What are Referrers and Channel Types?https://matomo.org/faq/reports/what-are-referrers/
Track and analyse traffic from AI Assistants (like ChatGPT) in Matomo reportshttps://matomo.org/faq/reports/how-to-track-and-analyse-traffic-from-ai-assistants-like-chatgpt-in-matomo-reports/
Create a new visit when a user visits my website using a new campaign or a new website referrerhttps://matomo.org/faq/how-to/faq_19616/
Add a referral exclusion in Matomohttps://matomo.org/faq/how-to/how-do-i-add-a-referral-exclusion-in-matomo/
What does ‘Keyword not defined’ mean in the Referrers > Search Engines keywords report?https://matomo.org/faq/general/faq_144/
Matomo attributes conversions to the last seen referrer by default. How do I credit conversions to the first referrer instead?https://matomo.org/faq/general/faq_106/
Referrer links are not showing in the Acquisition Websites; Direct Entry is too highhttps://matomo.org/faq/troubleshooting/my-referrer-links-are-not-showing-in-the-acquisition-websites-report/
Visits from search engines or campaigns are not recorded, Matomo shows “There is no data for this report” for all Referrers reports.https://matomo.org/faq/troubleshooting/faq_51/
Create the equivalent Google Analytics Source/Medium report in Matomohttps://matomo.org/faq/reports/create-the-equivalent-google-analytics-source-medium-report-in-matomo/
Why is search and referral traffic decreasing while Direct Entry increases (Safari 26)?https://matomo.org/faq/troubleshooting/why-is-search-and-referral-traffic-decreasing-while-direct-entry-increases-safari-26/
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Where are my search keywords displayed?https://matomo.org/faq/search-engine-keywords-performance/faq_23863/
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What are the metrics available for each Search keyword?https://matomo.org/faq/search-engine-keywords-performance/faq_23864/
Report on keywords that lead to conversionshttps://matomo.org/faq/reports/how-to-report-on-keywords-that-lead-to-conversions/
Track user acquisition and social media activity with Matomohttps://matomo.org/faq/how-to/faq_24341/
Track visitors from TikTok in Matomohttps://matomo.org/faq/how-to/track-visitors-from-tiktok-in-matomo/
What is Campaign Tracking?https://matomo.org/faq/reports/what-is-campaign-tracking-and-why-it-is-important/
Build campaign tracking URLshttps://matomo.org/faq/reports/how-to-build-campaign-tracking-urls/
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Common campaign tracking use cases and exampleshttps://matomo.org/faq/reports/common-campaign-tracking-use-cases-and-examples/
Advanced: How to manually build campaign tracking URLshttps://matomo.org/faq/reports/advanced-how-to-manually-build-campaign-tracking-urls/
Customise the Matomo Campaign parametershttps://matomo.org/faq/how-to/faq_120/
Analyse marketing campaign reportshttps://matomo.org/faq/reports/analyse-marketing-campaign-reports/
Track Ad Click IDs in Matomo (Google, Facebook, Bing & LinkedIn)https://matomo.org/faq/reports/how-to-track-ad-click-ids-in-matomo/
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Track Adobe Campaign URLs in Matomohttps://matomo.org/faq/how-to/how-to-track-adobe-campaign-urls-in-matomo/
Track Mailchimp email clicks in Matomo using UTM parametershttps://matomo.org/faq/how-to/how-to-track-mailchimp-email-clicks-in-matomo-using-utm-parameters/
Disadvantages of Campaign Tracking URLshttps://matomo.org/faq/reports/disadvantages-of-campaign-tracking-urls/
Does Matomo support Google Analytics campaign parameters?https://matomo.org/faq/general/faq_119/
Why does Matomo click data differ from search engines, ad networks, or affiliates?https://matomo.org/faq/general/visits-and-clicks-data-provided-by-search-engines-or-affiliates-do-not-match-the-acquisition-reports-in-matomo/
How do I get the most popular landing pages viewed by visitors coming through a specific channel type? (direct, website, AI, social or campaign)https://matomo.org/faq/how-to/how-do-i-get-the-most-popular-landing-pages-viewed-by-visitors-coming-through-a-specific-channel-type-direct-search-website-social-or-campaign/
Create a segment using the Acquisition Date conditionhttps://matomo.org/faq/how-to/how-do-i-create-a-segment-using-the-acquisition-date-condition/
Identify Paid vs Organic traffic in Matomohttps://matomo.org/faq/how-to/how-to-identify-paid-vs-organic-traffic-in-matomo/
Create a simple affiliates system and track new customers and new revenue for each affiliatehttps://matomo.org/faq/how-to/faq_25974/
Visits from search engines or campaigns are not recorded, Matomo shows “There is no data for this report” for all Referrers reports.https://matomo.org/faq/troubleshooting/faq_51/
Referrer links are not showing in the Acquisition Websites; Direct Entry is too highhttps://matomo.org/faq/troubleshooting/my-referrer-links-are-not-showing-in-the-acquisition-websites-report/
Missing campaign links in Campaign Reportshttps://matomo.org/faq/troubleshooting/missing-campaign-links-in-campaign-reports/
What is Search Engine Keywords Performance?https://matomo.org/faq/search-engine-keywords-performance/faq_23862/
Add the dimensions Campaign name, Campaign medium, Campaign source, Campaign keyword, Campaign content to a custom reporthttps://matomo.org/faq/how-to/faq_34889/
Install the Marketing Campaigns Reporting pluginhttps://matomo.org/faq/on-premise/how-to-install-the-marketing-campaigns-reporting-plugin/
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