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Title: What is data anonymization in web analytics? - Analytics Platform - Matomo

Open Graph Title: What is data anonymization in web analytics?

X Title: What is data anonymization in web analytics?

Description: Data anonymization is the process of making identifiable information unidentifiable. This is done through techniques which remove or modify PII data.

Open Graph Description: Data anonymization is the process of making identifiable information unidentifiable. This is done through techniques which remove or modify PII data.

X Description: Data anonymization is the process of making identifiable information unidentifiable. This is done through techniques which remove or modify PII data.

Opengraph URL: https://matomo.org/blog/2020/02/what-is-data-anonymization-in-web-analytics/

X: @matomo_org

Generator: WPML ver:5.1.0 stt:1,4;

direct link

Domain: matomo.org


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article:published_time2020-02-11T03:57:27+00:00
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