Title: What is data anonymization in web analytics? - Analytics Platform - Matomo
Open Graph Title: What is data anonymization in web analytics?
X Title: What is data anonymization in web analytics?
Description: Data anonymization is the process of making identifiable information unidentifiable. This is done through techniques which remove or modify PII data.
Open Graph Description: Data anonymization is the process of making identifiable information unidentifiable. This is done through techniques which remove or modify PII data.
X Description: Data anonymization is the process of making identifiable information unidentifiable. This is done through techniques which remove or modify PII data.
Opengraph URL: https://matomo.org/blog/2020/02/what-is-data-anonymization-in-web-analytics/
X: @matomo_org
Generator: WPML ver:5.1.0 stt:1,4;
Domain: matomo.org
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| article:published_time | 2020-02-11T03:57:27+00:00 |
| article:modified_time | 2022-01-20T23:01:30+00:00 |
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| author | Joselyn Khor |
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