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Title: OpenRTB (Real-Time Bidding) - IAB Tech Lab

Open Graph Title: OpenRTB (Real-Time Bidding)

Description: The OpenRTB specification is the foundation of the programmatic advertising ecosystem enabling real time bidding on digital ads

Open Graph Description: The OpenRTB specification is the foundation of the programmatic advertising ecosystem enabling real time bidding on digital ads

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https://iabtechlab.com/openrtb
OpenRTBhttps://iabtechlab.com/openrtb
Real-Time Biddinghttps://iabtechlab.com/openrtb
About Open RTBhttps://iabtechlab.com/openrtb
Previous Versionshttps://iabtechlab.com/openrtb
Supporting Resourceshttps://iabtechlab.com/openrtb
GitHubhttps://iabtechlab.com/openrtb
Related Documentshttps://iabtechlab.com/openrtb
Supporthttps://iabtechlab.com/openrtb
IAB Tech Lab Contacthttps://iabtechlab.com/openrtb
Related Newshttps://iabtechlab.com/openrtb
OpenRTB 2.x https://github.com/InteractiveAdvertisingBureau/openrtb2.x
Release Notes herehttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases
OpenRTB v2.6-202309https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases/tag/2.6-202309
Object: Bid Requesthttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/develop/2.6.md#321---object-bidrequest-
Object: DurFloor https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/develop/2.6.md#3235---object-durfloors-
Object: Dealhttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/develop/2.6.md#3212---object-deal-
implementation guidance on the use of Bid Floors https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/develop/implementation.md#711---guidance-on-the-use-of-floors-
OpenRTB v2.6-202303https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases/tag/2.6-202303
Object: Refreshhttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md#3233---object-refresh-
Object: RefSettingshttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md#3234---object-refsettings-
Substitution Macros https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md#44---substitution-macros-
Object:Videohttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md#327---object-video-
implementation guide https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases/tag/2.6-202303#:~:text=Added%20implementation%20guide,examples%20with%20definitions
.gif examples with definitionshttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/implementation.md#7101---examples
Example codehttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/implementation.md#7102---using-plcmt-attribute-in-object-video
OpenRTB v2.6-202211https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases/tag/2.6-202211
Process detailshttps://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/README.md#versioning-policy
OpenRTB 2.6https://iabtechlab.com/wp-content/uploads/2022/04/OpenRTB-2-6_FINAL.pdf
OpenRTB 3.0https://github.com/InteractiveAdvertisingBureau/openrtb/blob/main/OpenRTB%20v3.0%20FINAL.md
OpenRTB 2.5https://iabtechlab.com/wp-content/uploads/2016/07/OpenRTB-API-Specification-Version-2-5-FINAL.pdf
OpenRTB 2.4https://iabtechlab.com/wp-content/uploads/2016/04/OpenRTB-API-Specification-Version-2-4-FINAL.pdf
OpenRTB 2.3.1https://iabtechlab.com/wp-content/uploads/2016/02/OpenRTB_API_Specification_Version_2_3_1.pdf
OpenRTB 2.3https://iabtechlab.com/wp-content/uploads/2016/02/OpenRTB-API-Specification-Version-2-3.pdf
OpenRTB 2.2https://iabtechlab.com/wp-content/uploads/2016/02/OpenRTBAPISpecificationVersion2_2.pdf
OpenRTB 2.1https://iabtechlab.com/wp-content/uploads/2016/02/OpenRTB-API-Specification-Version-2-1-FINAL.pdf
OpenRTB 2.0https://iabtechlab.com/wp-content/uploads/2016/02/OpenRTB_API_Specification_Version2_0_FINAL.pdf
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OpenRTB GDPR Advisoryhttps://iabtechlab.com/wp-content/uploads/2018/02/OpenRTB_Advisory_GDPR_2018-02.pdf
OpenRTB Security Advisory Released December 2015https://interactiveadvertisingbureau.github.io/TechLabFAQ/doc-portal/assets/pdf/OpenRTBSecurityAdvisory_V2.pdf
IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests https://iabtechlab.com/press-releases/openrtb-3-0-beta/
IAB Tech Lab Updates OpenRTB To Increase Security, Transparency, Authentication & Trust In Programmatic Advertising https://www.iab.com/news/iab-tech-lab-updates-openrtb-increase-security-transparency-authentication-trust-programmatic-advertising/
OpenMedia Specs, Including OpenRTB 3.0 Finalized And Ready For Adoption https://iabtechlab.com/blog/openmedia-specs-including-openrtb-3-0-finalized-and-ready-for-adoption/
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Essential OpenRTB Updates You Can’t Ignore for your 2026 Roadmaphttps://iabtechlab.com/essential-openrtb-updates-you-cant-ignore-for-your-2026-roadmap/
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