René's URL Explorer Experiment

{"@context":"https://schema.org","@type":"DiscussionForumPosting","headline":"feat(seo): add WebSite and Organization structured data to the homepage","articleBody":"## Context\n\nThe tanstack.com homepage currently emits no JSON-LD. Adding a small homepage-only graph would give Google explicit, consistent signals for the TanStack site name, organization identity, logo, and verified social profiles.\n\nGoogle documentation:\n\n- Site names and WebSite markup: https://developers.google.com/search/docs/appearance/site-names\n- Organization markup: https://developers.google.com/search/docs/appearance/structured-data/organization\n\n## Proposed scope\n\nAdd one SSR-visible JSON-LD @graph to the canonical homepage containing:\n\n- WebSite\n  - Stable @id such as https://tanstack.com/#website\n  - name: TanStack\n  - url: https://tanstack.com/\n  - alternateName only if there is a real, consistently used alternative\n  - publisher referencing the Organization node\n- Organization\n  - Stable @id such as https://tanstack.com/#organization\n  - name: TanStack\n  - legalName when confirmed\n  - url: https://tanstack.com/\n  - A crawlable square logo asset with explicit URL and dimensions where supported\n  - sameAs links for verified TanStack profiles such as GitHub, X, Bluesky, and YouTube\n\nDo not add SearchAction solely for the retired sitelinks search-box feature.\n\n## Acceptance criteria\n\n- Exactly one connected WebSite/Organization graph is emitted on the canonical homepage.\n- The graph is present in the raw SSR response.\n- Names and URLs match visible homepage branding, canonical tags, Open Graph metadata, and the production apex hostname.\n- Every sameAs URL is verified and owned by TanStack.\n- The logo URL is indexable, stable, and suitable for Google organization markup.\n- Duplicate HTTP or www homepage variants, if reachable during rollout, do not emit conflicting identity data.\n- Tests verify schema shape and prevent duplicate WebSite or Organization nodes.\n- The deployed homepage passes schema validation and Google Rich Results Test parsing.","author":{"url":"https://github.com/KevinVandy","@type":"Person","name":"KevinVandy"},"datePublished":"2026-08-14T12:54:32Z","url":"https://github.com/TanStack/tanstack.com/issues/1148"}