Title: Conversion tracking tools | Microsoft Advertising
Open Graph Title: Conversion tracking tools
X Title: Conversion tracking tools
Description: Learn what your customers do after they click your ad. Universal Event Tracking (UET) is a conversion tracking tool that allows you to maximize returns
Open Graph Description: Learn what your customers do after they click your ad. Universal Event Tracking (UET) is a conversion tracking tool that allows you to maximize returns
X Description: Learn what your customers do after they click your ad. Universal Event Tracking (UET) is a conversion tracking tool that allows you to maximize returns
Keywords:
Domain: about.ads.microsoft.com
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Microsoft",
"url": "https://www.microsoft.com/",
"logo": "https://uhf.microsoft.com/images/microsoft/RE1Mu3b.png",
"sameAs": [
"https://www.linkedin.com/company/microsoft-advertising",
"https://twitter.com/MSAdvertising"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-800-123-4567",
"contactType": "Customer Service",
"areaServed": "US",
"availableLanguage": ["English"]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "One Microsoft Way",
"addressLocality": "Redmond",
"addressRegion": "WA",
"postalCode": "98052",
"addressCountry": "US"
},
"description": "Microsoft Advertising helps businesses reach customers across Microsoft properties and partner sites."
}
{
"@context": "https://schema.org/",
"@type": "WebPage",
"name": "Conversion Tracking",
"url": "https:\/\/about.ads.microsoft.com\/en\/tools\/performance\/conversion\u002Dtracking",
"description": "Learn what your customers do after they click your ad. Universal Event Tracking (UET) is a conversion tracking tool that allows you to maximize returns",
"inLanguage": "en",
"isPartOf": {
"@type": "WebSite",
"name": "Microsoft Advertising | End-to-End Digital Marketing Solutions for Advertisers and Publishers",
"url": "\/en.html"
}
}
| template | page-content |
| og:image | https://about.ads.microsoft.com/content/dam/sites/msa-about/global/common/content-lib/blog/thumbnail/MSA_Performance_Thumbnail_02_407x229_2x.jpg |
| author | sling-distribution-importer |
| publish_date | 28-11-2025 |
| twitter:image | https://about.ads.microsoft.com/content/dam/sites/msa-about/global/common/content-lib/blog/thumbnail/MSA_Performance_Thumbnail_02_407x229_2x.jpg |
| twitter:creator | @Microsoft |
| twitter:card | summary |
| awa-pageName | Solution:en:conversion-tracking |
| awa-pageType | Solution |
| awa-market | en |
| awa-stv | 1.0 |
| awa-env | Prod |
| awa-source | Marketing AEM |
| awa-cms | Marketing AEM |
Links:
Viewport: width=device-width, initial-scale=1